Professional,
Affordable Solutions
Internet Solutions for Small and Medium Sized Businesses
SEARCH ENGINE
OPTIMIZATION
A Little About Search
Engine Optimization (SEO)
Search Engine Optimization (SEO) is using techniques to help your site
rank high in the list of search results when a user does a search on the
Internet. This is important
for your site to be found and visited on the web. There are literally millions
of businesses on the web. There may be many in your industry in your locale.
When someone searches the web for words associated with your business, SEO helps
your business show up in the beginning of the search results.
How does Search
Engine Optimization work?
There are thousands of search engines and directories. Many of them
are more often used than others. Some
of the more popular ones are Google, Alta Vista, MSN, etc.
They all have a set of rules for determining their rankings or who shows
up near the top of the search list. All
of them use some form of keyword indexing. A keyword is a word or phrase that
people doing a search enter into the search box in hopes of finding web sites
that can provide the information they want to see. The search engines use these
keywords and other criteria to decide which sites rank high in their results
list. They may use how many times a site has been visited in the
past, how many links the site has to other sites, where the keywords are located
in the site and other criteria. Each
search engine has a specific pattern that is a guarded secret to what criteria
they use. They also change the
criteria periodically. Search Engine Optimization is a combination of art and
science to make your web site fit the ranking rules which place your site high
in the listings. Net Solutions employs people who eat, sleep and breathe these
changing patterns. We can
warranty
your site to be near the top (in the first 20) in some of the most popular
search engines.
What
are Spiders, Phantom Pages, Doorway Pages, Gateway Pages, and the other terms I
hear?
The search engines use a Spider software program to analyze sites.
It sends out “Spiders” to visit sites and see how they fit the
selected pattern they use. The other terms are some techniques used to get the
site ranked high. Some techniques
are frowned upon and can get a site banned from a search engine if it is
thought to be a trick simply used to increase ranking.
Net Solutions does not use tricks but honest hard work and accepted
practices.
More About Search Engine Optimization:
SEO Articles
SEO Free Offer
SEO Word Phrases
Contact us at 1-808.875.6646 or
info@mauiwebdesigners.com to
learn about how website traffic analysis and SEO is an integral part of our web
site design services, and how we can help you get found!
